The goal of marketing your business online is to get people to visit your website and to turn visitors into customers. There are many online marketing tactics available to use. Some of the most popular include SEO, SEM and Pay Per Click ads. Content Marketing is an important and very cost effective area of online promotions that should be included in any marketing strategy. In fact, it can be said that both SEO and content marketing go hand-in-hand.
What is Content Marketing?
Content marketing is sharing content through the form of an article, blog post, video or infographic through social media channels such as Facebook, Twitter, Youtube, LinkedIn and StumbleUpon (or any social media site). You can create and distribute content in many different forms and ways. As a business owner, you can use content marketing to enhance your brand and overall company image by sharing quality content.
Developing a strategic content marketing plan can be a game changer for your business. The benefits of content marketing include:
- SEO and inbound visitor traffic to your website
- Generating organic links for SEO
- Building your brand awareness on social media
- Referrals and lead generation
SEO and Content Marketing
When you share content through social media, it has the potential to go viral and attract a lot of publicity as a result. The more people share and link to your content, the more you can build your authority in a particular area. Viral content becomes a great link resource for SEO and will improve your search engine rankings.
Examples of Content Marketing
Content marketing is powerful when combined with visuals. Videos have the potential (when done right) to communicate and engage with a massive audience. You can optimize your videos to gain stronger search engine exposure which can sky rocket your content marketing efforts. Examples of visual ontent include infographics, cartoons, images, comics and graphics. Funny memes and comics are a great way to build brand awareness and draw people to your social media pages and website.
Become an Educator and an Authority
Creating content that educates consumers and addreses common questions and issues that are of relevance can help you build authority in your niche. An example of this would be articles, ebooks, guides, white papers and case studies. You can guest blog or post on other websites as a way to generate inbound traffice back to your own website.
How to Start Content Marketing
It is very simple to get started with content marketing . Here are some ideas that you should include in your content marketing strategy:
- Create and update your blog
- Write articles for established blogs and publications
- Create presentations and post them on Slideshare
- Send out an email newsletter
- Create a Youtube video
- Publish a case study or a white paper
- Provide a free ebook once visitors sign up for your newsletter
Content is important for increasing visibility of your brand and building a relationship with prospective customers. It should be part of any online marketing and SEO strategy.