Twitter has rolled out a new algorithm for timelines that shows tweets based on relevancy to the user and not just listed in chronological order. Right now, users have to opt in to have this feature. In a few weeks, it will be the default view, but users can opt out of it. This feature is similar to the “while you were away” feature that has already been active on the site for a year now. Read more
One of the most common questions asked about social media marketing is how often should one post. Each social network has a different “ideal posting frequency” which can optimize a brand’s ability to engage with followers. When the posting schedule exceeds this ideal number, a social media account can lose followers. In order to be successful on social media, you need to experiment and pay attention to analytics to measure the results of your postings. Read more
Does your business need a way to harvest the love of the Twitterverse? Business everywhere are maximizing potential with a popular, highly successful form of marketing known as Twitter Cards. Through Twitter Cards, businesses have been able to significantly increase engagement, whether it’s linking through to their home page, downloading an app, showcasing a product or highlighting a press release. Let’s take a closer look at Twitter Cards, and how to use them as an effective marketing tool. Read more
So you have a business or a service and you want to use Twitter to promote your brand. You just opened your account and are wondering how to increase your following. There are some very simple strategies that you can use along with a host of tools to help you get 1,000 followers within your first month. It is very simple. Read more
It’s great to create an engaging blog that offers visitors to your website plenty of informative content – but that blog isn’t going to do much good if no one ever sees it. Promotion is a big part of running a successful blog, as you want to draw as many eyes to your new blog as possible in order to maximize its effect. Fortunately, there are plenty of free promotional opportunities through social media, which won’t cost you anything but your time. Read more
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