How to Get More Sales Through Blogging

When you hear the word blogging, what comes to mind? Do you think of online musings about fashion, makeup, or maybe the latest about a hot new video game? Alternatively, do you think of something more business-oriented, such as information from a bank about why it might be a good time to refinance a loan or consolidate debt? Read more

How to Make Money Blogging

Blogging is an inexpensive way to draw attention to your website, product or service. It can also bring in significant revenue. There are many bloggers who earn a full-time living from their blog alone.  It does, however, take a lot of hard work and requires a lot of dedication. This hard work can result in a great return on investment as extra income and even new business or career opportunities. Read more

5 Ways to Promote Your Website Online on a Tight Budget

Many startup companies and solo entrepreneurs are often strapped for cash when launching a new venture. They may not want to spend their limited funds at first doing online marketing until they start to get more customers. Promoting a product or service online doesn’t have to be expensive. Here are five tips to help you begin your digital marketing campaign on a tight budget: Read more

What is Content Marketing?

The goal of marketing your business online is to get people to visit your website and to turn visitors into customers. There are many online marketing tactics available to use. Some of the most popular include SEO, SEM and Pay Per Click ads. Content Marketing is an important and very cost effective area of online promotions that should be included in any marketing strategy. In fact, it can be said that both SEO and content marketing go hand-in-hand. Read more

White Hat vs. Black Hat SEO after the Penguin Update

Google implemented Penguin in 2012, an algorithm update designed to decrease the search engine rankings of sites that used what are known as ‘black hat’ SEO techniques. Black hat techniques artificially increase a web page’s rankings through techniques such as manipulating the number of links directing to a page, often referred to as link schemes. Google estimates that the Penguin update affects approximately 3.1% of search queries in English and about 3% of search queries in Chinese, German and Arabic. Read more

Keeping it Fresh in 2016 – SEO Tactics You Need in the New Year

SEO is an ever-changing process and needs to be adapted as Google modifies its algorithm to prevent people from exploiting weaknesses. Google implemented Penguin in 2012 to ferret out bad actors, and the upcoming 2016 update will be real-time, always evolving change, creating even a more challenging environment for SEO. Let’s look at some changes you should make in 2016 to stay at the top of your SEO game. Read more

The Value of Blogging for Business Owners

One of the most-common mistakes made by business owners is not taking the time to run an informative and up-to-date blog. There are numerous benefits to having a blog on your website, and you will be missing out on a big opportunity if you don’t bother to create one for your business. While blogs have a reputation for being difficult and time consuming, you can actually operate a quality blog by investing just a little bit of time and effort. Read more