Content marketing is the most important factor in bringing more visitors to your website each month. It is the most important factor for SEO as search engines rank pages higher that have good, quality content. Using this strategy builds loyalty and motivates your visitors to stay interested in your website and brand. Read more
Google implemented Penguin in 2012, an algorithm update designed to decrease the search engine rankings of sites that used what are known as ‘black hat’ SEO techniques. Black hat techniques artificially increase a web page’s rankings through techniques such as manipulating the number of links directing to a page, often referred to as link schemes. Google estimates that the Penguin update affects approximately 3.1% of search queries in English and about 3% of search queries in Chinese, German and Arabic. Read more
SEO is an ever-changing process and needs to be adapted as Google modifies its algorithm to prevent people from exploiting weaknesses. Google implemented Penguin in 2012 to ferret out bad actors, and the upcoming 2016 update will be real-time, always evolving change, creating even a more challenging environment for SEO. Let’s look at some changes you should make in 2016 to stay at the top of your SEO game. Read more
A team of experienced professionals - content marketing strategists, writers, editors and translators - have banded together to fill a distinct niche in the B2B and B2C community. Fluent in both English and Spanish, our team offers the ultimate dynamics for reaching diverse audiences.
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A 360 degree strategy that has proven results. Create quality content, share it over social media, draw your audience back to your website.