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How to Write a Press Release that Gets Results

Writing a press release involves a very clear set of rules. Too often business are quick to issue a press release without stopping to even question if a press release is warranted. If the press release is not newsworthy, no one is going to pick it up, completely defeating the goal of getting coverage and raising awareness among your target audience. One you’ve determined, yes, we have something newsworthy to say, it’s important that you abide by very clear rules – rules that make your press release easily adaptable and useful to journalists.

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