3 Steps to Establish a Solid Business Foundation

by Beverly Walthour

Starting an online business is a huge step. For many people, their startup ideas are not successful because they did not adequately prepare to create a sustainable business strategy.

Below, I outline 3 steps you can implement today to ensure you have a solid foundation for your business. Read more

How and Why You Should Use WordPress to Create a Blog

In today’s digital world, a well-designed website is critical to your company’s success. WordPress, one of the largest blogging platforms in the world, has evolved into one of the most complete and easy-to-use content management systems available today. WordPress is easily adaptable and provides an inexpensive way for businesses to compete in the online marketplace. Read more

Know How to Choose the Best Visuals for Your Content with Help from Photographers

As one of the web’s leading creators of stock imagery, the Rawpixel team spends a lot of time thinking about how we can create the most authentic, useful, and engaging stock photos possible.

We know that when marketers create quality content, their goals aren’t too different. Conveying a brand story, connecting emotionally with your audience, and conveying crucial information about products or services: all of this can be accomplished with a single well-chosen image. Read more

How to Write Good Landing Page Sales Copy

A landing page is the first page that visitors reach on your site, and can often be tailored to a specific audience and goal. Perhaps they’ve clicked through from a specific website, from a link on a social media platform, clicked a pay-per-click ad or followed a specific link in your email newsletter. Where they’ve come from and what you know about them can and should influence the landing page that you offer to them. If your link is defined enough, the text and images on a landing page can be geared towards a select group with a specific goal in mind. This is the power of the landing page over a more generic page like your home page. Read more

How to Get More Sales Through Blogging

When you hear the word blogging, what comes to mind? Do you think of online musings about fashion, makeup, or maybe the latest about a hot new video game? Alternatively, do you think of something more business-oriented, such as information from a bank about why it might be a good time to refinance a loan or consolidate debt? Read more

How to Grow Your Business Through Content Marketing

Content marketing can produce great results when utilized correctly. It can help you grow your customer base and generate more leads each month. It has been found that consumers take time to research a product or service before making purchases. Content marketing can help potential customers know more about your brand and help you establish trust. Read more