by Beverly Walthour
Starting an online business is a huge step. For many people, their startup ideas are not successful because they did not adequately prepare to create a sustainable business strategy.
Below, I outline 3 steps you can implement today to ensure you have a solid foundation for your business. Read more →
Social media is another way to engage with potential customers and even grow your sales funnel. It is important to understand however, which social media platform is best for your business. Here is an infographic from Salesforce Canada that can help you see which social platform would be best for your customer demographic and the type of audience you want to reach: Read more →
In today’s digital world, a well-designed website is critical to your company’s success. WordPress, one of the largest blogging platforms in the world, has evolved into one of the most complete and easy-to-use content management systems available today. WordPress is easily adaptable and provides an inexpensive way for businesses to compete in the online marketplace. Read more →
As one of the web’s leading creators of stock imagery, the Rawpixel team spends a lot of time thinking about how we can create the most authentic, useful, and engaging stock photos possible.
We know that when marketers create quality content, their goals aren’t too different. Conveying a brand story, connecting emotionally with your audience, and conveying crucial information about products or services: all of this can be accomplished with a single well-chosen image. Read more →
A landing page is the first page that visitors reach on your site, and can often be tailored to a specific audience and goal. Perhaps they’ve clicked through from a specific website, from a link on a social media platform, clicked a pay-per-click ad or followed a specific link in your email newsletter. Where they’ve come from and what you know about them can and should influence the landing page that you offer to them. If your link is defined enough, the text and images on a landing page can be geared towards a select group with a specific goal in mind. This is the power of the landing page over a more generic page like your home page. Read more →
When you hear the word blogging, what comes to mind? Do you think of online musings about fashion, makeup, or maybe the latest about a hot new video game? Alternatively, do you think of something more business-oriented, such as information from a bank about why it might be a good time to refinance a loan or consolidate debt? Read more →
A content marketing strategy is critical to your success online. Taking the time to sit down and map out a strategy is an investment at the beginning that pays dividends in the end, reduces your workload over time and leads to the creation of more effective and targeted content. Read more →
Most businesses need an online presence to attract new customers. But how do you get your business out in front of potential sales leads? One powerful way to do this is to use content marketing. This includes creating blogs, videos, eBooks, podcasts, webinars whitepapers, and case studies. Read more →
Content marketing can produce great results when utilized correctly. It can help you grow your customer base and generate more leads each month. It has been found that consumers take time to research a product or service before making purchases. Content marketing can help potential customers know more about your brand and help you establish trust. Read more →
Content marketing is the most important factor in bringing more visitors to your website each month. It is the most important factor for SEO as search engines rank pages higher that have good, quality content. Using this strategy builds loyalty and motivates your visitors to stay interested in your website and brand. Read more →