How and Why You Should Use WordPress to Create a Blog

In today’s digital world, a well-designed website is critical to your company’s success. WordPress, one of the largest blogging platforms in the world, has evolved into one of the most complete and easy-to-use content management systems available today. WordPress is easily adaptable and provides an inexpensive way for businesses to compete in the online marketplace. Read more

How to Get More Sales Through Blogging

When you hear the word blogging, what comes to mind? Do you think of online musings about fashion, makeup, or maybe the latest about a hot new video game? Alternatively, do you think of something more business-oriented, such as information from a bank about why it might be a good time to refinance a loan or consolidate debt? Read more

5 Graphic Tools To Enhance Your Blog Posts

They say a photo is worth a thousand words, but a great photo, one that’s special and unique, is worth a thousand page views, perhaps more.

Often bloggers are operating on a limited budget and even more limited time and as result tend to rely on stock photos and curated visual content.  It’s not necessarily very exciting and it’s not uniquely you, but it gets the job done for the most part.  Is just getting the job done enough?  Does it really communicate the message you want to send about your brand and voice?  While your audience isn’t thinking poorly of you for using stock photos, rest assured, they’re not blown away either.  A lack of impression becomes an impression you don’t want and can’t afford. Read more

The Value of Blogging for Business Owners

One of the most-common mistakes made by business owners is not taking the time to run an informative and up-to-date blog. There are numerous benefits to having a blog on your website, and you will be missing out on a big opportunity if you don’t bother to create one for your business. While blogs have a reputation for being difficult and time consuming, you can actually operate a quality blog by investing just a little bit of time and effort. Read more