Many startup companies and solo entrepreneurs are often strapped for cash when launching a new venture. They may not want to spend their limited funds at first doing online marketing until they start to get more customers. Promoting a product or service online doesn’t have to be expensive. Here are five tips to help you begin your digital marketing campaign on a tight budget: Read more →
Google implemented Penguin in 2012, an algorithm update designed to decrease the search engine rankings of sites that used what are known as ‘black hat’ SEO techniques. Black hat techniques artificially increase a web page’s rankings through techniques such as manipulating the number of links directing to a page, often referred to as link schemes. Google estimates that the Penguin update affects approximately 3.1% of search queries in English and about 3% of search queries in Chinese, German and Arabic. Read more →
SEO is an ever-changing process and needs to be adapted as Google modifies its algorithm to prevent people from exploiting weaknesses. Google implemented Penguin in 2012 to ferret out bad actors, and the upcoming 2016 update will be real-time, always evolving change, creating even a more challenging environment for SEO. Let’s look at some changes you should make in 2016 to stay at the top of your SEO game. Read more →
One of the most-common mistakes made by business owners is not taking the time to run an informative and up-to-date blog. There are numerous benefits to having a blog on your website, and you will be missing out on a big opportunity if you don’t bother to create one for your business. While blogs have a reputation for being difficult and time consuming, you can actually operate a quality blog by investing just a little bit of time and effort. Read more →