How Content Marketing Can Benefit the Legal Industry

The digital world is inundated with advertisements, presenting a challenge to businesses struggling to bring their corporate messaging to the attention of customers. A study by the Custom Content Council shows that more than 70% of internet users get information about businesses from articles rather than advertisements. As a result, more businesses are turning to the strategy of content marketing. Read more

How Law Firms and Attorneys Can Market to Hispanic Clients

US Hispanics make up a large portion of the US population. They are also often the victims of personal injury accidents, assaults, labor law violations and disputes.  Many times they are in need of immigration law help for themselves or family members. If your law firm wants to acquire and work with Spanish speaking clients, it is important to understand how to effectively market and work with this growing population. Here are some tips to help you work with Hispanics whose primary language is Spanish: Read more

How Law Firms and Solo Attorneys Can Use their Blog to Market their Services

Blogs are often the heart and soul of content marketing because of their potential to drive social media interaction, aid in search optimization and bolster the sales process. A blog is a business’s privately owned media: always on, quick access to crisis management, and a way to have your message in front of clients 24/7. A full 25% of businesses surveyed by HubSpot ranked blogs as critical to their business, 34% ranked them as important, and 22% ranked them as useful.

In the online marketing of law firms, blogging is one of the top forms of promoting business. Let’s look at some of the way blogging can be used in driving social media contact and better search engine results. Read more