In today’s digital world, a well-designed website is critical to your company’s success. WordPress, one of the largest blogging platforms in the world, has evolved into one of the most complete and easy-to-use content management systems available today. WordPress is easily adaptable and provides an inexpensive way for businesses to compete in the online marketplace.
A Secret Weapon in Your Inbound Marketing Arsenal
Inbound marketing is a key component in the success of any online business. It is no longer considered sufficient to market with common outbound tactics like purchasing email addresses and online advertising. These methods have become stale, outdated, and are now largely unsuccessful in drawing in the amount of new customers and conversions required for your business to be profitable.
Most companies have now turned to inbound marketing techniques and focus on providing rich, exciting and fresh content as a means to draw in users. Given that it is your company website that will host the content designed to bring in new customers, using the most effective platform available is a must.
The WordPress platform has a proven track record of success with business, and is the preferred platform of more than 75 million websites. Some of the top websites in the world are powered by WordPress, including Reuters, CNN, The New York Times and UPS, to name a few. WordPress is ideally suited for marketing through blog posts, landing pages and email, thanks to its large community, useful plugins and large selection of popular and creative themes.
Why Is WordPress So Successful?
As one of the most popular platforms on the internet, WordPress provides a platform for nearly one quarter of all available websites. Its skyrocketing popularity can be attributed to a number of factors.
One such factor driving their success is the low related costs. The WordPress content management system is 100% free. As with any website, you’ll need a domain and hosting services.
Hosting can be obtained for just a few dollars a month and a domain name can cost only a few dollars as well, assuming your desired domain name is not currently in use or being held by another business or individual.
Another factor in WordPress’ success is that the platform is open source, meaning users and developers can create plugins, themes, patches and a variety of tweaks to make it uniquely your own.
Lastly, the large WordPress community provides free support to users of the platform. For an individual or small business undertaking the setup of their website without professional assistance, advice from WordPress community members can be invaluable.
With such a significant presence in the digital world, WordPress has the good fortune of attracting some of the most brilliant theme designers in the world. No matter what type of business you have, it will be easy to find and install a theme that’s a perfect fit for you and your customers.
Many of the available themes are already fully optimized for mobile – absolutely critical in today’s mobile-first world. It is not necessary to know how to do any coding tweaks when installing a theme, as most are ready for prime time. There are customization options built in to most themes that allow you to personalize the page layout, color and design scheme to what works best for your business.
Many of the themes are developed for particular industries and include industry-specific features. When searching for something appropriate for your business, check customer feedback, which can be very helpful in identifying the industry a theme best supports. Some features unique to industry may include a widget for taking reservations in a restaurant theme, or a media player on the home page for a musician’s theme.
Improve Interaction and Functionality with Plugins
There are literally thousands of plugins available to WordPress users, all designed to add useful features, improved functionality, and better integration. Plugins are a terrific and effective means of boosting your online marketing efforts. You’ll find plugins that are designed to improve the user experience, optimize SEO, and help your website to load more quickly. Some of the most popular choices for business include:
- Disqus – You’ve likely seen Disqus on some of the top news sites. It allows visitors to leave comments on article and blogs, and it effectively filters out spam. Comments provide a great way for your customers to interact with one another, and for you to interact with your customers.
- Floating Social Media Bar – Part of your business’s marketing lifeline is social media, and this plugin makes it easy for visitors to share content on your website across multiple social media platforms.
- MaxCDN – A faster loading website is always a plus, and this content delivery network plugin is designed to reduce server load, thereby decreasing the time it takes for a user to load your website.
- WordPress SEO by Yoast – You can boost your site’s search engine optimization and marketing with this plugin, which allows you to add custom page titles and metadata.
- OptinMonster – A great plugin for capturing leads for email marketing. You know the importance of following up with visitors to your site. OptinMonster will add an email opt in form to every page of your website.
WordPress has proven itself to be adaptable, easy to use and flexible enough to meet the needs of nearly any business. Its robust features have attracted star power like Google and Facebook. There are more than 2,600 themes and 31,000 plugins available at no cost.
There’s free support through the large WordPress community, and the platform has grown leaps and bounds thanks to its open source software. WordPress is easy to learn, easy to manage, and is safe and secure. For businesses big and small, WordPress truly proves to be an unbeatable solution.
About the Author:
Richard Sutherland writes about digital marketing, social media and business. You can read his other articles here at the 360contentpro.com blog.