By Walter Godinez
By the year 2017, the U.S. Hispanic buying power will equal $1.7 trillion dollars and by the year 2020 the population will represent almost 20 percent of the entire U.S. population.
To put that in context, currently roughly one out of every ten dollars in the United States is in the hands of a Hispanic-led household. Read more →
Now is a great time to begin marketing to Hispanics online. Google, which has tons of demographic information related to online searches and usage reported that Hispanics react well to online ads. According to Google, 66% of U.S. Hispanics say they pay attention to online ads—almost 20 percentage points more than the general online population. Read more →
If you have a product or service that you would like to sell to Spanish speaking Hispanics, online marketing is the way to go especially social media. For instance, eMarketer estimates that 76.6% of US Hispanic internet users will access social networks at least monthly this year, vs. 69.4% of all US internet users. In addition, a recent Facebook/Ipsos study also found that Hispanics preferred advertising that was in Spanish for Facebook Ads.
If you own a business website, no matter how basic or complex, the chances are you have considered offering your web content in Spanish. You may be wondering whether such an endeavor would be lucrative or whether it is even necessary; after all, aren’t most Hispanics bilingual? The outline below will help you to see the advantage of offering your services in the Spanish language, as well as some points to consider when the decision is made to take this step in diversifying your website. Read more →