The Importance of Marketing to Hispanics Online in Spanish
By Walter Godinez
By the year 2017, the U.S. Hispanic buying power will equal $1.7 trillion dollars and by the year 2020 the population will represent almost 20 percent of the entire U.S. population.
To put that in context, currently roughly one out of every ten dollars in the United States is in the hands of a Hispanic-led household. Read more →