Being interviewed as a guest on a podcast is a secret publicity tool that no one is talking about. Podcasts are growing in popularity each year and this presents a good outlet for founders to promote themselves online. This article will show you how to use podcasts to promote your business.
By Alma Bradford Abreu
For a startup company or a small business, having a blog is essential to building up an online presence. In fact, if your business doesn’t have a blog, then you are missing out on revenue opportunities.
Read more →
By Alma Abreu
There is a popular saying now amongst online marketers which is “the money is in the list”.
Why should you spend time building an email list? Well, you can’t afford not to.
Email marketing is the top revenue producing engine of most online businesses whether they are SAAS companies, eCommerce sites, B2B companies or anything else. Read more →
In today’s digital world, a well-designed website is critical to your company’s success. WordPress, one of the largest blogging platforms in the world, has evolved into one of the most complete and easy-to-use content management systems available today. WordPress is easily adaptable and provides an inexpensive way for businesses to compete in the online marketplace. Read more →
Learn how to generate more leads online through content marketing with this FREE ebook. In this book you’ll learn:
Enter your information below to download the eBook.
As one of the web’s leading creators of stock imagery, the Rawpixel team spends a lot of time thinking about how we can create the most authentic, useful, and engaging stock photos possible.
We know that when marketers create quality content, their goals aren’t too different. Conveying a brand story, connecting emotionally with your audience, and conveying crucial information about products or services: all of this can be accomplished with a single well-chosen image. Read more →
A landing page is the first page that visitors reach on your site, and can often be tailored to a specific audience and goal. Perhaps they’ve clicked through from a specific website, from a link on a social media platform, clicked a pay-per-click ad or followed a specific link in your email newsletter. Where they’ve come from and what you know about them can and should influence the landing page that you offer to them. If your link is defined enough, the text and images on a landing page can be geared towards a select group with a specific goal in mind. This is the power of the landing page over a more generic page like your home page. Read more →
When you hear the word blogging, what comes to mind? Do you think of online musings about fashion, makeup, or maybe the latest about a hot new video game? Alternatively, do you think of something more business-oriented, such as information from a bank about why it might be a good time to refinance a loan or consolidate debt? Read more →
A content marketing strategy is critical to your success online. Taking the time to sit down and map out a strategy is an investment at the beginning that pays dividends in the end, reduces your workload over time and leads to the creation of more effective and targeted content. Read more →
Most businesses need an online presence to attract new customers. But how do you get your business out in front of potential sales leads? One powerful way to do this is to use content marketing. This includes creating blogs, videos, eBooks, podcasts, webinars whitepapers, and case studies. Read more →