Building a Following with Facebook Ads

There are over one billion active users on Facebook. This large user base provides a unique opportunity to advertise a business or product to a large amount of people, and more importantly target a specific subset of reader. Many businesses have taken full advantage of this and have managed significant business growth through Facebook Ads and social media interaction with customers.

Why Facebook Ads?

Using Facebook allows companies to reach a specific market with highly targeted advertising. Facebook collects detailed information from users, which in turn can be used to reach a very specific audience. For example, a musician can reach Facebook users who are already known to enjoy related artists!

You to bid to have your ad shown to the target audience. The average cost per click varies hugely based on the industry you’re in, but ads may be tested for $1 per day. This allows you to get an idea of the amount of engagement before spending too much money. Once you’ve found your killer ads you can ramp up the money you pump into Facebook advertising.

Facebook is a great way to market a product or business and bring likeminded people together. In order for your Facebook presence to grow, it is smart to create Facebook ads that will attract more visitors, likes, and an ongoing active audience for your content. Creating eye-catching ads that will reach an active audience on Facebook is easy to do, and can be done in just a few steps.

Find the Target Audience

It’s a good idea to find out what is currently trending that is relevant to your product or service. A good way to see the big picture is by using Google Trends.

On Google Trends, a general or specific topic should be entered into the search bar. The results will show you three useful things:

1. Interest over time: This graph will show how a particular topic or trend has been doing over the past 10 years. If interest is low or declining, you may want to seek a different trend, or modify your topic.

2. Regional interest: A map will show which areas of the world have the highest interest in the topic or trend, and which areas that will not bring in a lot of traffic. If you have a product which is tied to a specific region, this report can be very important.

3. Related searches: This chart will offer different keywords to use to gain more attention, more interest, and help reach more people. It’s a great way to come up with more ideas for new ads.

Where to Advertise

There are a few options for displaying ads on Facebook. Mobile and desktop ads allow for sidebar and news feed ads. Mobile ads show in the news feed of mobile users. These ads tend to be clicked more frequently than desktop ads.

There are two placement options for desktop ads. The sidebar option allows an ad to be displayed without being required to have a Facebook page. The other option is in the news feed. The news feed gets more engagement than the sidebar, on average. A news feed ad does however require a Facebook page. One final option is to place mobile ads in apps.

Types of Ads

• Page Post Ads – Page Post Ads require a Facebook page. A straightforward ad, page post ads are a photo or link post on the page.

• Carousel Ads – Carousel Ads allow multiple items to be displayed in a single ad. This is a god choice for advertising a variety of products.

• Page Post Video Ad – On Facebook, video ads auto-play muted until the Facebook user taps the video. A good video can generate a lot of interest.

• Dynamic product ad – This type of ad allows users to press a buy button and provides shoppers with a way to buy an item without having to leave Facebook.

No matter the type of ad that is selected there will be a cost per each engagement with the ad. However, Facebook will optimize the ad so you are more likely to get the people you want to be engaging with it and getting your desired results.

Creating an Ad

There are different ways to create ads on Facebook. The Ads Manager is the method most users start with. It’s easier to use than the Power Editor. However, the Power Editor has more features than the Ads Manager. Learning to use the Power Editor to create ads makes it possible to do more with the ad.

Ads can be grouped together so you do not lose track of which ads are for which goal as your number of ads increase. Campaigns are the overall groups for your ads. Ad Sets feature groups of related ads.

Ad Guidelines

Make sure to review Facebook’s guidelines before submitting any ads. This will make the approval process easier. Carefully consider the amount of text to be placed on the image. Only twenty percent of an ad image can contain text. The grid tool helps determine if more than twenty percent of the ad image has been used.

Using Reports

Use the Ad Manager to monitor running ads. There are detailed reports of how the ad is doing. Important things to keep track of include conversions, cost, reach, frequency and CTR (click-through-rate).You can also edit, delete or pause ads in the Ads Manager, so you can improve your ad campaign on-the-fly. It’s smart to run two ads at the same time and see how they do against each other. Once the clear winner is found, think about how you can beat it with a slightly better ad! Rinse and repeat.

Following this advice will help create the most successful ad possible. It may take a little time to adjust and get familiar with the process, but Facebook Ads can be an invaluable tool for increasing the amount of business your company does. Facebook Ads allow you to reach a wider market than you would normally be able to, quickly getting to interact with potential customers and building a following for your brand.

About the Author:

Richard Sutherland writes about digital marketing, social media and business. You can read his other articles here at the blog. 


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