How Law Firms and Attorneys Can Market to Hispanic Clients

US Hispanics make up a large portion of the US population. They are also often the victims of personal injury accidents, assaults, labor law violations and disputes.  Many times they are in need of immigration law help for themselves or family members. If your law firm wants to acquire and work with Spanish speaking clients, it is important to understand how to effectively market and work with this growing population. Here are some tips to help you work with Hispanics whose primary language is Spanish: Read more

White Hat vs. Black Hat SEO after the Penguin Update

Google implemented Penguin in 2012, an algorithm update designed to decrease the search engine rankings of sites that used what are known as ‘black hat’ SEO techniques. Black hat techniques artificially increase a web page’s rankings through techniques such as manipulating the number of links directing to a page, often referred to as link schemes. Google estimates that the Penguin update affects approximately 3.1% of search queries in English and about 3% of search queries in Chinese, German and Arabic. Read more

Keeping it Fresh in 2016 – SEO Tactics You Need in the New Year

SEO is an ever-changing process and needs to be adapted as Google modifies its algorithm to prevent people from exploiting weaknesses. Google implemented Penguin in 2012 to ferret out bad actors, and the upcoming 2016 update will be real-time, always evolving change, creating even a more challenging environment for SEO. Let’s look at some changes you should make in 2016 to stay at the top of your SEO game. Read more

5 Ways to Engage with Hispanics Through Content Marketing

If you have a product or service that you would like to sell to Spanish speaking Hispanics, online marketing is the way to go especially social media. For instance, eMarketer estimates that 76.6% of US Hispanic internet users will access social networks at least monthly this year, vs. 69.4% of all US internet users. In addition, a recent Facebook/Ipsos study also found that Hispanics preferred advertising that was in Spanish for Facebook Ads.

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12 Steps to Launching a Successful Twitter Card Campaign

Does your business need a way to harvest the love of the Twitterverse? Business everywhere are maximizing potential with a popular, highly successful form of marketing known as Twitter Cards. Through Twitter Cards, businesses have been able to significantly increase engagement, whether it’s linking through to their home page, downloading an app, showcasing a product or highlighting a press release. Let’s take a closer look at Twitter Cards, and how to use them as an effective marketing tool. Read more

How Law Firms and Solo Attorneys Can Use their Blog to Market their Services

Blogs are often the heart and soul of content marketing because of their potential to drive social media interaction, aid in search optimization and bolster the sales process. A blog is a business’s privately owned media: always on, quick access to crisis management, and a way to have your message in front of clients 24/7. A full 25% of businesses surveyed by HubSpot ranked blogs as critical to their business, 34% ranked them as important, and 22% ranked them as useful.

In the online marketing of law firms, blogging is one of the top forms of promoting business. Let’s look at some of the way blogging can be used in driving social media contact and better search engine results. Read more

5 Graphic Tools To Enhance Your Blog Posts

They say a photo is worth a thousand words, but a great photo, one that’s special and unique, is worth a thousand page views, perhaps more.

Often bloggers are operating on a limited budget and even more limited time and as result tend to rely on stock photos and curated visual content.  It’s not necessarily very exciting and it’s not uniquely you, but it gets the job done for the most part.  Is just getting the job done enough?  Does it really communicate the message you want to send about your brand and voice?  While your audience isn’t thinking poorly of you for using stock photos, rest assured, they’re not blown away either.  A lack of impression becomes an impression you don’t want and can’t afford. Read more

How to Get 1,000 Twitter Followers in a Month

So you have a business or a service and you want to use Twitter to promote your brand. You just opened your account and are wondering how to increase your following. There are some very simple strategies that you can use along with a host of tools to help you get 1,000 followers within your first month. It is very simple. Read more