Advertisers have been successfully running ads on Instagram for just a short time now, compared to its competitors, but early indicators point to Instagram pay per click advertising being more successful than top platforms like Google AdWords and Facebook. Read more →
Instagram was initially launched in October 2010 as a free app that allows user to share pictures and videos. This can be done publicly or privately, through the Instagram app or a number of other social networking sites, including Facebook, Tumblr, Twitter and Flickr. Instagram was distinctive in that photos were confined to a square shape, similar to old school Polaroids, unlike the 4:3 aspect ratio of most mobile devices. An update in 2015 allows users to share photos of any aspect ratio. Users can also enhance photos with a number of filters to create a unique appearance.
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Writing a press release involves a very clear set of rules. Too often business are quick to issue a press release without stopping to even question if a press release is warranted. If the press release is not newsworthy, no one is going to pick it up, completely defeating the goal of getting coverage and raising awareness among your target audience. One you’ve determined, yes, we have something newsworthy to say, it’s important that you abide by very clear rules – rules that make your press release easily adaptable and useful to journalists.
How do you let people know about your website, product or service? The answer is now social media. Online marketing techniques always change every couple of years. Currently, social media is the core platform to get your message across to millions of people online. There are many different social media platforms to utilize in order to promote your brand. Read more →
Blogging is an inexpensive way to draw attention to your website, product or service. It can also bring in significant revenue. There are many bloggers who earn a full-time living from their blog alone. It does, however, take a lot of hard work and requires a lot of dedication. This hard work can result in a great return on investment as extra income and even new business or career opportunities. Read more →
Startup companies can really benefit from content marketing, if it is done correctly. It is a great way to promote a website online with a limited budget. However, the task can seem overwhelming at first. When done the right way, content marketing can really propel your brand and help you generate sales leads. It is also a great way to build trust with your customers, if you can position your company and team as an expert in your industry. Here are a few tips that startup companies can use to start a content marketing campaign: Read more →
Many startup companies and solo entrepreneurs are often strapped for cash when launching a new venture. They may not want to spend their limited funds at first doing online marketing until they start to get more customers. Promoting a product or service online doesn’t have to be expensive. Here are five tips to help you begin your digital marketing campaign on a tight budget: Read more →
There are over one billion active users on Facebook. This large user base provides a unique opportunity to advertise a business or product to a large amount of people, and more importantly target a specific subset of reader. Many businesses have taken full advantage of this and have managed significant business growth through Facebook Ads and social media interaction with customers. Read more →
We have all been there. You have written about 10 blog posts and suddenly you can’t think of what to write. Or you are just starting a blog and are not sure what topics your readers would be interested in. Don’t worry, coming up with blog topics is not difficult at all. Using some of these simple tips will help you create fresh and engaging content on a regular basis. Read more →
The goal of marketing your business online is to get people to visit your website and to turn visitors into customers. There are many online marketing tactics available to use. Some of the most popular include SEO, SEM and Pay Per Click ads. Content Marketing is an important and very cost effective area of online promotions that should be included in any marketing strategy. In fact, it can be said that both SEO and content marketing go hand-in-hand. Read more →