The Value of Blogging for Business Owners

One of the most-common mistakes made by business owners is not taking the time to run an informative and up-to-date blog. There are numerous benefits to having a blog on your website, and you will be missing out on a big opportunity if you don’t bother to create one for your business. While blogs have a reputation for being difficult and time consuming, you can actually operate a quality blog by investing just a little bit of time and effort.

Keyword Reach

Among the many reasons to have a blog on your website is the benefits that you can enjoy from a search engine ranking perspective (SEO). Moving your site up the search rankings should always be one of your main goals, and targeting keywords is a great way to make that happen. If you target a new keyword with each additional blog article that is added to your site, you will have a great chance of growing your traffic base over time. While the impact of a single article or two might be negligible, you can significantly improve your reach as the size of the blog continues to grow.

Content Marketing Through Your Blog

Posting blog articles on subjects that your potential customers may find valuable, can help you convert visitors into sales leads. You can include a newsletter signup form so that you email your blog updates. Longer informative articles at around 1,000 words (or more) are more effective at getting a message across and can help establish you as a subject expert in your industry. In addition, longer blog articles are usually ranked higher by the search engines. You can mix both short and long articles together to keep your blog updated on a regular basis.

Social Sharing

As you surely know, social media has taken the world by storm. Facebook and Twitter alone hold an incredible amount of power in the business world, as they are one of the most-direct ways to reach customers. Each time you post a new article on your blog, a link to that article should be placed on your various social media channels. While you probably won’t draw great traffic to every single post, you only need one or two ‘viral’ articles to significantly improve your market reach. By writing quality pieces and then sharing them all over the web, you will give your business the opportunity to stand out from the pack.

Demonstrate Your Expertise

No matter what business you happen to be in, you want to project the appearance of expertise in that field. When potential customers view you as an expert, they will be far more-likely to do business with you and your company. The blog on your website is an excellent opportunity to demonstrate how much you know about the topic at hand. Provide valuable information to your visitors and they will be more likely to return time and time again to see what else you have to say.

The opportunity to run a blog on your website is too valuable to ignore. It may take a little bit of time and energy to get started, but you will quickly find just how useful this platform can be once you have the blog up and running. Tie your blog articles in with the rest of your marketing efforts and watch the reach of your business quickly begin to expand.

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