5 Ways to Engage with Hispanics Through Content Marketing

If you have a product or service that you would like to sell to Spanish speaking Hispanics, online marketing is the way to go especially social media. For instance, eMarketer estimates that 76.6% of US Hispanic internet users will access social networks at least monthly this year, vs. 69.4% of all US internet users. In addition, a recent Facebook/Ipsos study also found that Hispanics preferred advertising that was in Spanish for Facebook Ads.

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Why You Should Use Spanish Website Content to Reach Hispanic Consumers

If you own a business website, no matter how basic or complex, the chances are you have considered offering your web content in Spanish. You may be wondering whether such an endeavor would be lucrative or whether it is even necessary; after all, aren’t most Hispanics bilingual? The outline below will help you to see the advantage of offering your services in the Spanish language, as well as some points to consider when the decision is made to take this step in diversifying your website. Read more