Know How to Choose the Best Visuals for Your Content with Help from Photographers

As one of the web’s leading creators of stock imagery, the Rawpixel team spends a lot of time thinking about how we can create the most authentic, useful, and engaging stock photos possible.

We know that when marketers create quality content, their goals aren’t too different. Conveying a brand story, connecting emotionally with your audience, and conveying crucial information about products or services: all of this can be accomplished with a single well-chosen image. Read more

How to Write Good Landing Page Sales Copy

A landing page is the first page that visitors reach on your site, and can often be tailored to a specific audience and goal. Perhaps they’ve clicked through from a specific website, from a link on a social media platform, clicked a pay-per-click ad or followed a specific link in your email newsletter. Where they’ve come from and what you know about them can and should influence the landing page that you offer to them. If your link is defined enough, the text and images on a landing page can be geared towards a select group with a specific goal in mind. This is the power of the landing page over a more generic page like your home page. Read more

How to Get More Sales Through Blogging

When you hear the word blogging, what comes to mind? Do you think of online musings about fashion, makeup, or maybe the latest about a hot new video game? Alternatively, do you think of something more business-oriented, such as information from a bank about why it might be a good time to refinance a loan or consolidate debt? Read more

How to Grow Your Business Through Content Marketing

Content marketing can produce great results when utilized correctly. It can help you grow your customer base and generate more leads each month. It has been found that consumers take time to research a product or service before making purchases. Content marketing can help potential customers know more about your brand and help you establish trust. Read more

The New Twitter Feed Algorithm: What This Means For You

Twitter has rolled out a new algorithm for timelines that shows tweets based on relevancy to the user and not just listed in chronological order. Right now, users have to opt in to have this feature. In a few weeks, it will be the default view, but users can opt out of it. This feature is similar to the “while you were away” feature that has already been active on the site for a year now. Read more

How Often Should You Post on Social Media

One of the most common questions asked about social media marketing is how often should one post. Each social network has a different “ideal posting frequency” which can optimize a brand’s ability to engage with followers. When the posting schedule exceeds this ideal number, a social media account can lose followers. In order to be successful on social media, you need to experiment and pay attention to analytics to measure the results of your postings. Read more