Within the last 6 years of my professional life, I have managed virtual team members as a project manager working with software developers in Asia and Europe. I also have had to manage virtual teams as a business owner. Read more
Being interviewed as a guest on a podcast is a secret publicity tool that no one is talking about. Podcasts are growing in popularity each year and this presents a good outlet for founders to promote themselves online. This article will show you how to use podcasts to promote your business.
by Beverly Walthour
Starting an online business is a huge step. For many people, their startup ideas are not successful because they did not adequately prepare to create a sustainable business strategy.
Below, I outline 3 steps you can implement today to ensure you have a solid foundation for your business. Read more
By Alma Bradford Abreu
For a startup company or a small business, having a blog is essential to building up an online presence. In fact, if your business doesn’t have a blog, then you are missing out on revenue opportunities.
By Walter Godinez
By the year 2017, the U.S. Hispanic buying power will equal $1.7 trillion dollars and by the year 2020 the population will represent almost 20 percent of the entire U.S. population.
To put that in context, currently roughly one out of every ten dollars in the United States is in the hands of a Hispanic-led household. Read more
By Alma Abreu
There is a popular saying now amongst online marketers which is “the money is in the list”.
Why should you spend time building an email list? Well, you can’t afford not to.
Email marketing is the top revenue producing engine of most online businesses whether they are SAAS companies, eCommerce sites, B2B companies or anything else. Read more
Social media is another way to engage with potential customers and even grow your sales funnel. It is important to understand however, which social media platform is best for your business. Here is an infographic from Salesforce Canada that can help you see which social platform would be best for your customer demographic and the type of audience you want to reach: Read more
In today’s digital world, a well-designed website is critical to your company’s success. WordPress, one of the largest blogging platforms in the world, has evolved into one of the most complete and easy-to-use content management systems available today. WordPress is easily adaptable and provides an inexpensive way for businesses to compete in the online marketplace. Read more
The digital world is inundated with advertisements, presenting a challenge to businesses struggling to bring their corporate messaging to the attention of customers. A study by the Custom Content Council shows that more than 70% of internet users get information about businesses from articles rather than advertisements. As a result, more businesses are turning to the strategy of content marketing. Read more
Learn how to generate more leads online through content marketing with this FREE ebook. In this book you’ll learn:
- What types of content work best for lead generation
- How to create content with your target audience in mind
- How to grow your email list
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A team of experienced professionals - content marketing strategists, writers, editors and translators - have banded together to fill a distinct niche in the B2B and B2C community. Fluent in both English and Spanish, our team offers the ultimate dynamics for reaching diverse audiences.
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A 360 degree strategy that has proven results. Create quality content, share it over social media, draw your audience back to your website.